The Need for Continuous Learning in Public Relations with Steven Waddington

Thirty days is the length of time it takes to form a habit or shed an old one… 

In this week’s edition of Wag The Dog FM I am talking with Stephen Waddington, Chief Engagement Officer at Ketchum who – with his #PRBullets – is documenting exactly that.

Stephen uses doodles and drawings on Post-it notes to share these “bullets of wisdom” and it was his blogpost entitled “30 days to learn digital and social media skills” that made me reach out to him for the show.

We discuss the need for ongoing learning in our communications profession and the need for a “rapprochement” between the industry and PR practice and academic research and education.

About my guest:

Stephen Waddington is Chief Engagement Officer at Ketchum, the international communications firm. He helps clients around the world make sense of the changes in media and organisational communication, ensuring that the agency has the right people, skills and services.

Stephen is a Visiting Professor in Public Relations at Newcastle University, UK and a past President of the CIPR. His books include Brand Vandals#BrandAnarchyShare ThisShare This Too, and Chartered Public Relations. He’s the founder of the #PRstack community and blogs regularly at

If you have feedback, questions, remarks or anything else, please let me know via the audio mailbox of Wag The Dog FM.

Links for this podcast:

Priorities and Challenges for the PR Industry – an interview with the new ICCO President – Maxim Behar

The State of European Digital Advocacy