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The objective of this seminar is to enable participants to create a detailed communication plan from A to Z. The workshop covers the five phases of developing a strategic plan from defining the overall goal and objectives, to developing key messages and tactical planning, to measurement and evaluation techniques.
This course can be adapted to all industries and has been successfully delivered to for-profit and non-profit organisations (including public organisations). Participants generally have a communication or public relations responsibility. The average experience of the participants in communication is 3/5 years.
This workshop requires two days of training. This includes case study reviews and participants working (in teams) on their own communications project or plan. At the end of the training, they will have a feasible and realistic plan that they can implement.
Step 1 - Communication Plan Setting
Define the general objective of a communication plan or campaign.
Create clear and measurable objectives (SMART).
Step 2 - Communications Background
Internal and external analysis of the organisation and the environment.
Stakeholder identification and mapping
Framing and positioning decisions
Step 3 - Strategic Communication Choices
Segmentation and identification of public concerns
Creation of key messages
Identify online and offline media
Step 4 - Communication Activities
Public Relations and Communication Tactics
Planning and budgeting
Team organisation and tasks (LEAN/AGILE for communication)
Step 5 - Measurement and Evaluation
Application of the AMEC Evaluation Framework
Digital communications measurement and evaluation
Reporting and automation
Contact me to discuss your specific needs. This workshop can be delivered “as is” or completely tailored to your requirements. Are you organising a conference and need a half day workshop for your delegates? Let me know - the agenda can be adapted to this specific setting.